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Category Archives: watchmaking

Have the brand sponsored boutiques changed the customer service experience?

Way back in June 2011 Nichols Hayek Jr told Joe Thompson of WatchTime magazine in an interview that U.S. watch retailing was amongst the worst in the U.S. http://swisswatchwire.com/2011/05/in-an-extraordinarily-frank-interview-with-joe-thompson-in-the-june-2011-edition-of-watchtime-swatch-group-ceo-nick-hayek-j.html He proposed a change in the customer’s experience with more knowledgeable sales people and fewer discounts in brand sponsored boutiques. This week I am in Las [...]

Dear Mr. Watchmaker

To quote The Beach Boys, “Wouldn’t It Be Nice?” October 15, 1962 Dear Mr. Watchmaker: On October 31st, Elgin National Watch Company, Cas-Ker Company and the E. & J. Swigart Company will present a Technical Symposium in Cincinnati, Ohio. The meeting will take place at the Cincinnati Club and is scheduled to begin at 8:00 [...]

Why You Should Use Genuine Parts

A watchmaker’s reputation for skilled workmanship is his most valuable asset. By paying too litle for cheap, imitation parts he can lose his reputation. Be sure you guard your reputation for good work by using parts that you know will be satisfactory. The manufacturers know they need to supply us with genuine parts. They have [...]

Really cool poster

Not too long ago I shared a really cool watch poster from the Hamilton Watch Company. Now you all have a chance to own your very own poster from ESA. Click on the image below to purchase this poster from AWCI and support the future of watchmaking in the United States.

Tourbillon Model

What students at the Lititz Watch Technicum have been up to: I wish I had made one of these. I love this stuff.

How a Watch Works #5

How a Watch Works #4

How a Watch Works #3

How a Watch Works #2

How a Watch Works #1

Detailed view of the Hamilton Poster I featured yesterday.