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The highest quality money can buy.

by Jordan Ficklin

Today I was working on a nice vintage watch made by Invicta (similar to the one on the left). It is an automatic with date. The dial is proudly marked 41 Jewels. Now, with 41 jewels you expect this to be a really nice movement jeweled all the way to the barrel. Maybe the barrel itself is even jeweled. Your standard automatic has around 25 jewels. A really nice automatic might have 31 jewels, but 41 jewels! That must be a nice watch.

Inside the watch has the A. Schild Caliber 1702/1 with 25 jewels and . . .

This driving wheel for the barrel with 16 ruby jewels. Not one of these jewels even protrudes from the wheel far enough to contact anything. Completely useless! Now that’s quality!

The thing is, it really is a decent watch, even with only 25 useful jewels. They should have just labeled it 25 jewels.

8 Comments

  1. William Thompson
    Posted May 2, 2012 at 12:53 am | Permalink

    Strange practice…

  2. Posted May 2, 2012 at 8:51 am | Permalink

    Hilarious!

  3. Rodolfo
    Posted May 2, 2012 at 10:40 am | Permalink

    Despite I have read some time ago about this practice, I must admit I have never come across one of these watches. It is hilarious what marketing can do!

    If you Google ISO 1112, you’ll find the standard regarding functional and non-functional jewels.

    Here is another very interesting article regarding this subject.

    http://www.timezone.com/library/workbench/workbench0025

  4. Posted May 2, 2012 at 6:26 pm | Permalink

    That’s a crime against decency. ;-)

  5. Posted May 2, 2012 at 10:56 pm | Permalink

    Lo mismo sentí yo con este modelo de 57 Joyas
    que desarme y revise aquí
    http://cazadoresderelojes.blogspot.mx/2010/08/royce-57-joyas-revision-joya-por-joya.html

  6. Michael O.
    Posted May 6, 2012 at 10:47 am | Permalink

    I have one like this! The dial says “Carlo Automatic Superflat” and it has two driving wheels stuffed with red jewels. I’ve never been able to find out anything about it.
    Thanks for this post.

  7. AlexisDelon
    Posted July 19, 2012 at 1:55 am | Permalink

    this is really funny! just to increase the amount of jewels and probably con the buyer into thinking more jewels, better quality.

  8. lou
    Posted December 2, 2012 at 3:29 pm | Permalink

    well after all it is an invicta!!

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