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Deep Inside Rolex Bienne

by J.Edwards

precitrameIf you haven’t had a chance to look inside the latest copy of WatchTime Magazine yet, I recommend taking a peak. Up until the the past few years, Rolex has kept its manufacturing facilities around Geneva tightly guarded. Journalists were barred from entering its doors for nearly a full century and, up until very recently, no one had yet to get inside of their Bienne facilities.

In this latest issue, watch journalists, Norma Buchanan and her husband, report on their exclusive trip into the heart of the revered ‘Fort Knox’ of watchmaking and go into appreciable detail about the manufacturing and assembly of Rolex’s fantastically executed chrono calibre, the 4130. The article left me with an even deeper respect and awe for the extreme lengths that Rolex goes to to achieve maximum precision and perfection in the execution of their watch movements. It also shed a hint of light on Rolex owned, PreciTrame. An innovative machining solutions firm that Rolex has used to develop numerous task-specific and highly precise automated solutions for the production of its calibres. If you are at all interested in what it takes to make a top-notch, 21st century, mechanical timepiece, the article is definitely worth a read.

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