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Basel World Predictions

by Jordan Ficklin

It’s that time again! Basel World is March 18-25th, 2010. This is where all the major brands (except Richemont brands) announce the newest and greatest for the watch world. I’ve made it a habit to make a few predictions about what Rolex will release. First a disclaimer: I do not have any knowledge of what will happen. I just like to guess.

  1. The obvious move by Rolex is to release a new version of the Stainless Steel Submariner. It follows suit, having redone the solid gold Submariner two years ago and the Steel & Gold Submariner last year.
  2. I predict the Anniversary Submariner released 5 years ago in Steel will be discontinued. It doesn’t make since for them to continue it in the old case or to redesign it in the new case. This will cause a feeding frenzy to ensue for the remaining stock of this watch.
  3. The No-date Submariner will remain as is – without any changes, it sells because of its classic simplicity and they would be crazy to change it.
  4. Having put a full diamond bezel on 36mm Datejust models in Steel & Yellow Gold and Steel & White Gold models last year I expect (hope) we will see this expand to Steel & Rose Gold models as well as to 26mm Datejust models, but maybe 31mm models. I’m a little fuzzy on this one.
  5. Now for what is not going to happen but I wish it would:

  6. Annual Calendar – even if only in precious metal watches.
  7. Pepsi GMT

Let me know what your predictions are (for Rolex, or for other brands) and what you think of mine.

3 Comments

  1. Posted January 29, 2010 at 11:36 am | Permalink

    Hey Jp, good predictions- I think that no.5 annual calendar is a bit much, considering the fact that it is the domain of only classic brands. I’d be very surprised that they do come out with something like this.
    IMVHO, the Swiss manufacturers are leaning towards more classical automatic watches, and thinner and sleeker models are being released- as per indications of SIHH 2010, this trend is being followed by Piaget, Zenith, Audemars Piguet, Cartier amongst others.
    Cheers for the 3 month advance on Basel 2010.;)
    Prem C.

  2. movery
    Posted January 30, 2010 at 12:54 am | Permalink

    Here’s one:

    Rolex will introduce a tourbillon.

  3. Posted January 30, 2010 at 7:40 pm | Permalink

    Good sound realistic predictions. Good call on the anniversary submariner as your logic makes sense.

    Pepsi GMT would certainly be a pleasant surprise, but I don’t think Rolex has nailed down how to do it yet with ceramic. I agree with Prem, on the annual calendar. Although Rolex has the ability to create a complex movement as witnessed by the Yachtmaster II, I don’t think it is in Rolex’s blood lines.

    The only one I would add to the list is a re-developed Explorer II as that would be the last of the professional series watches that have not been updated.

    -Sheldon

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