Very little text. The first few pages tells the same old story of Rolex.

Beyond that the text on each photo page is just a few lines.

If you like picture books this will be good, if you like a good read, then get something else

Thanks for the additional review. I haven’t had a chance to see it yet. It is on my Christmas list, but maybe it will come off before then.

I purchased this book and I may be in the minority, but I found it quite disappointing. The pictures are beautiful and the construction of the book is nicely done, but I feel an opportunity was missed in that there is no context or “story” provided for the various watches. Each page instead just has a recitation of dry facts, and pretty much just the facts, many of which are duplicative specifications. It’s too bad there’s not a little writeup on each watch. Why were these watches selected? What makes each one special or unique? What was the impact of each model on Rolex, the markets, or some historical context? Or vice versa; what was going on in the world or in the watch markets to drive the creation of these models? And, why do we care about so many watches with the emblems of various Arab armed forces? Yes, they may be rare, but are they actually “Superlative”? Instead I would have expected inclusion of interesting milestone models such as King Midas, the Quartz / OysterQuartz, and maybe some of the “new classics” such as GMT-II-C, the in-house 4130 powered Daytona, etc.

Don’t get me wrong, it’s not a bad book. It is definitely nice to leaf through the pages and behold the excellent photos. There are so few Rolex books on the market that this is probably still a must-have in your collection. But it could have been so much more. The book left me wishing that the author, who is obviously a passionate expert, would have shared more of his perspective and not just the raw facts. Beyond the pretty pictures, there is just not enough here to hold a reader’s interest.

Just one person’s opinion,

Dave