Not too long ago I wrote about how women just don’t get the attention that men do from the watch industry. Well here’s a little update.

This week at work we received a copy of Saphir: The luxury Magazine of Fine Timepieces, Jewelry and Fashion. It’s a magazine from the people at WatchTime and as the editor Amy Bernstein describes it, “saphir is a magazine committed to women and their fine timepieces.” Here are some excerpts:

Because women today lead such active lifestyles many watch brands are making strides to give ladies watches that are as functional as they are stylish. In this issue, you’ll find stories on popular new features like the GMT function for that regularly traveling woman and the chronograph for the woman with that sporty edge.

Saphir: If a woman can’t affore – or prefers not to own – many watches, which one would you reocmmend to her?

Wempe: The answer is very simple. She should choose the one she needs most often and the one that goes best with the greatest number of different outfits.

Saphir: When should a woman opt for a mechanical watch, and when should she choose a quartz one?
Wempe: That depends on her interests. If she isn’t at all interested in technology or mechanisms, she’d no doubt be happier with a quartz watch. Some women go out and buy a Rolex and are afterwards surprised to discover that they need to wear it every day in order to keep its self-winding movement running. On the other hand, more women are taking an interest in mechanical functions these days and derive real pleasure from them. Personally, I’m fascinated by perfectly functioning mechanical watch movements.

All in all, I found the magazine to be a little bit disparaging. It’s just as much (or more) about the fashion of the watch, even when they are talking about a highly complicated mechanical timepiece, despite what they say. You men however, might enjoy this magazine, it is cover to cover beautiful women wearing even more beautiful watches. And for you women, if your self esteem isn’t that great I wouldn’t pick it up, not the kind of expectations you want your teenage daughter to have for her body – it would be too disheartening.

As for you ladies, step aside, I’ll take the Chanel J12 Tourbillon Haute Joillarie featured in the magazine for myself, after all it’s only about a half a million as shown, more for the one above. The one I really want however is white ceramic with blue sapphires as featured on this blog, but it was a one of a kind, and I can’t afford it either – That’s the watchmaker’s Injustice!

P. S. Since, I’m a man and I don’t feel I can fairly judge this magazine, I have asked my wife to take a look at it and provide some follow-up. Look for that soon! Oh and if you like what you see here don’t forget to contribute to my blog. Thanks!

Be Sociable, Share!

•